InsureWell needed a homepage that simplified the booking process primarily for life insurance. I suggested a retail format since they had additional products to offer in the insurance booking arena that had to be highlighted. Additionally, InsureWell needed a product page for Life Insurance that stemmed from the design of the homepage, but focused on Life Insurance.
The closest competitor uses a simple format and drags the user through a lengthy process to get a quote for their insurance needs. Negating the fact that typical users don’t want to spend time providing too much personal information when all they want is to compare prices. Competitor homepages typical don’t provide a simple retail environment showcasing their most important products to the customer.
The color schemes are now correct for both, the client's homepage, and product page. Minor changes were made overall, however, one of the biggest improvements from the first hi-fidelity pass was the secondary retail space on the homepage showcasing all three products offered. Brand reinforcement was a priority as well, which had to be carried over both concepts.This whole process took about 30 hours from start to finish, and the client couldn't be happier.